Win-Loss Service Offerings

Fundamentally understanding your market’s buying criteria is critical to business success. Win-Loss can help you understand that and more, but since you’re reading this page, you probably already get that.

So why aren’t you practicing Win-Loss today? 

Plug-In Win-Loss Interviews

Understand what worked and perhaps what didn't work in a specific deal or strategic customer renewal.

You get a summary of the information gathered with detailed notes. Providing the interviewee agrees to recording a verbatim transcript.

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Research Subscriptions

Ready to establish a full-fledged research program?

A Win-Loss Program Subscription gets you everything you need to keep your organization up to speed on sales activities, competitive intelligence and product needs. Quarterly reports and call transcripts.

One-Off Research Projects

Have a specific project need for research? Churn and renewal insight? Messaging or product validation? Buyer persona creation?

We’ll perform your interviews, analyze the data for those all-important actionable insights, and craft a report for your review.

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Let’s talk about how one of our plug-in research solutions can get you the  insights you need to drive improvement for your business. From Ad-Hoc Interviews straight through to a full outsourced Win-Loss program, we have a solution to fit your Win-Loss needs.

“We started with The Win-Loss Agency trying to learn about new markets, what we learned was a better way to run the business.”

— Paul Tatam, Managing Director, UK, Software Company