There are a lot of Product Management Frameworks out there. Companies like Sirius Decisions, Pragmatic Marketing, Proficientz and Blackbot offer frameworks across the spectrum. From the less detailed Lean Canvas all the way to more prescriptive offerings like Scaled Agile, Product Management Frameworks provide your organization with a way of working that everyone can understand. Win-Loss is a big part of each of these frameworks and now that your team has adopted a framework, we want to help get you started with practicing Win-Loss.
Win-Loss Next Steps
For most, learning a Product Management Framework is your introduction to Win-Loss. That’s great! Win-Loss is an invaluable tool you can use to get to know your customers. But what now?
The first step is to further familiarize yourself with the concept of Win-Loss. We’ve written a handy ebook on the subject: The Win-Loss Primer. We hope that in reading it that you gain a better insight into what Win-Loss is, how it can help you, and how you can get your own program going more easily. You may also enjoy reading The Win-Loss Blog, which covers all things Win-Loss.
Once you’re more familiar with Win-Loss, the next step is to get out there and make some calls! Start with something simple, a customer you’re very familiar or friendly with. Specifically, start with someone low-risk who will be amenable to you learning the art of Win-Loss interviewing. Before your call, forward them our post on being a good interviewee. It will help you to make the most of your time learning from your Buyer.
And Meet Some New Folks, While You’re At It
Companies like Sirius Decisions, Pragmatic Marketing, Proficientz and Blackbot provide a great baseline for Win-Loss. Now you’ll want to do the work to receive the value. Your efforts can often been enhanced by meeting other people like you who can share tips and tricks. Events like Product Camps which occur all around the world are a great way to meet other Win-Loss practitioners. Or you could try local groups and events like the Boston Product Management Association, the Silicon Valley Product Management Association or BC Tech Summit in Vancouver. And if you’re really lucky, you have a collaboration and innovation hub nearby like Waterloo Ontario’s Communitech.
Are You Ready to Learn From Your Buyers?
Are you ready to learn from your buyers? You bet you are. Now get out there and make some calls.