The Win-Loss Blog

5 Reasons Internal Win-Loss Programs Fail at Many B2B Companies

3 Critical Success Factors for a Win-Loss Project

Win-Loss War Stories: What’s Wrong with Loss-Focused Research?

Ready to Learn from Your Buyers? How About Some Pro Tips from the Win-Loss Agency Team

Lessons on retention from our Win-Loss Interviews

Surprising Learnings from Our Win-Loss Interviews

Stacey Weber: On Flexible Business Planning, Focus, and Market Discovery

Founder’s Series: 4 Market Interview Questions You Need To Ask Before You Spend a Dime

Founder’s Series: Market test my idea before I build? But how? And with whom?

Case Study: Strategy Pivots and Win-Loss Research

Win-Loss War Stories: That’s Not Why They Buy From You

Beyond the Product Management Framework – Win-Loss Next Steps