The Win-Loss Blog

Stacey Weber: On Flexible Business Planning, Focus, and Market Discovery

Win-Loss War Stories: What’s Wrong with Loss-Focused Research?

Founder’s Series: 4 Market Interview Questions You Need To Ask Before You Spend a Dime

Founder’s Series: Market test my idea before I build? But how? And with whom?

Case Study: Strategy Pivots and Win-Loss Research

Win-Loss War Stories: That’s Not Why They Buy From You

Beyond the Product Management Framework – Win-Loss Next Steps

Win-Loss Interview Questions Every Win-Loss Program Needs

Using Win-Loss to Refine Your Buyer Personas

Win-Loss Call Prep – A Guide for First-Time Interviewees

Win-Loss War Stories: When Solutions are a Problem

3 Key Steps for Planning a Successful Win-Loss Program