The Win-Loss Blog

New Normal, New Problems. Let’s Talk.

Effective Win-Loss Analysis Can Help You Get Into More Deals

Open Source Competitive Intelligence for Product Managers

The Myth of 67% of the Buyer’s Journey is Complete Before Contacting Sales

Using Qualitative Interviews to Refine Personas

Why Can’t You Get Decision Makers to Talk to You?

Win-Loss Analysis: Process & Lessons Learned

Product Management Market Research

Win-Loss Analysis Interview Questions You Should Ask (And Why!)

When Is the Best Time to Do Win-Loss Interviews?

8 Things You NEVER Want to Do in a Win-Loss Interview

5 Reasons Internal Win-Loss Programs Fail at Many B2B Companies