The Win-Loss Blog

Even ChatGPT Knows Why Win-Loss Is Important for Businesses

To Script or Not To Script in Win-Loss Calls

What Your Salesforce CRM Data Won’t Tell You

New Normal, New Problems. Let’s Talk.

Effective Win-Loss Analysis Can Help You Get Into More Deals

Open Source Competitive Intelligence for Product Managers

The Myth of 67% of the Buyer’s Journey is Complete Before Contacting Sales

Using Qualitative Interviews to Refine Personas

Why Can’t You Get Decision Makers to Talk to You?

Win-Loss Analysis: Process & Lessons Learned

Product Management Market Research

Win-Loss Analysis Interview Questions You Should Ask (And Why!)